SEO Writing Bootcamp

Let’s face it…

There are 3.5 billion Google searches every day and if you can’t offer to help your clients be part of those search results they’re going to upgrade to someone who can.

In short, if you can’t provide SEO services to your clients, your writing business will go the way of Blockbuster Video. Out of date. Out of touch. And out of cash.

But you don’t have to suffer this fate.

SEO doesn’t need to be overwhelming, confusing and filled with technical jargon.

The startling truth is you can learn the crucial skills to writing SEO that works and “get it” in less than three hours.

How?

By learning to identify the 20% of SEO that actually matters to you as a writer.

This will allow you to start using it in your business almost instantly. (Heck, you can even start pitching for SEO work while you’re learning).

So if you’re ready to:

• Write better content
• Book more clients
• Finally stop losing gigs to the competition

The time has come for you to learn SEO.

Introducing, the SEO Writing Bootcamp.

My SEO Writing Bootcamp is designed to help you quickly and easily learn the SEO skills your clients are looking for.

It gives you the exact recipe you need to follow to optimise your articles and write pieces that show up in search engines.

Better still…

It’ll give you the confidence to offer these skills to existing and potential clients for more money.

So, not only will you learn a new skill that will future-proof your business, you’ll be able to boost your income straight away.

Seriously. Just take a look at these payments from one of my clients:

That’s $7,475 for SEO optimised articles, from just one client, over a four month period.

On this very page I’m going to show you how you can achieve results like this (and more). But first, let address the three most common SEO mistakes I see freelance writers making:

The 3 Most Common SEO Mistakes Freelance Writers Make

Mistake #1: You Think You Need To Know Everything About SEO To Get Results

Do you feel intimidated and overwhelmed by SEO? Do you feel that, no matter how many articles you read and videos you watch, you just can’t “get it”?

If so, you’re making this mistake.

The sheer amount of information out there, and the “purist” view of many SEO bloggers, can leave you feeling like you need to know everything about SEO to offer it as a service.

But that’s not even close to the truth.

In fact, 80% of SEO practices don’t apply to your work as a freelance writer. You’ll be happy to know that if you:

• Learn the handful of SEO skills that do apply to you
• Follow a simple recipe to implement them
• Use one free SEO tool to check your work

You can offer SEO as a service in almost no time at all, even if you’re not “technologically savvy”.

Mistake #2: You Worry About “Constantly Changing” SEO Rules

I recently sent out a survey asking what writer’s biggest SEO problems were.

Of the responses to that survey one of them came up the most:

“The rules seem to keep changing and it’s hard to know what will stay relevant, and what will become obsolete”

First let me point out that thinking this way isn’t your fault. It’s a belief that’s been pushed by panic stricken website owners who have used underhand tricks to get search engine traffic.

They’re worried that one slight change in Google’s algorithm is going to bring their house of cards crashing down.

And let’s face it:

That’s who Google is changing their algorithm to penalise. Dodgy marketers who are looking to cheat the system and make a quick buck.

But that’s not you. And it’s almost certainly not your clients, either.

While it is true that full-time, high-level SEO practitioners who are working with big brands for valuable keywords need to be on the cutting edge of SEO…

It’s not true for you as a writer.

Personally, I don’t pay attention to SEO news. I couldn’t tell you the last time I read a major newsletter, and I avoid sites like Search Engine Journal. Why?

Because the factors you and I can influence as writers have been evergreen for years. They’ve not changed. They’re still the same and they’ll probably stay the same for the next 10 years.

And if they do change?

You’d be the first to know. Because everyone would be running around like Chicken Little screaming, “The sky is falling! The sky is falling!”

Look:

The skills you need to know as a writer are at the core of SEO. They’re evergreen and not going anywhere. Our rules stay the same, unless told otherwise.

Mistake #3: You Think SEO Changes How You Write An Article (And Kills Your Creativity)

Let me put your mind at ease:

Learning SEO doesn’t affect how you write an article.

You can still write articles, using your unique stories and experiences and perspectives, the same as you always have done.

In fact this is the kind of content Google wants you to create. They implore you to write like this.

Just take a look at their basic principles:

SEO doesn’t change how you write your articles. Instead it changes how you edit your articles. Let me explain...

There’s a great saying about SEO:

“Write for your users, optimise for search engines”

That means you create your content with your specific reader in mind. You tell your story or share your information in the way they want to read it.

Then you sprinkle in keywords, add links, and make some edits to your article to ensure it can be seen in Google.

I like to think of it like building a car.

From the engine and windscreen wipers to the brake pads and cup holders a car is built in the image of the designer. The person who know how to make cars.

At the end of the process - when the car has been built and perfected - they add a paint job to it. This paint job is what turns heads, attracts comments and gets the car the attention it deserves.

The same applies to your articles. Built it in your vision. Edit it to ensure people can see it.

With the SEO Writing Bootcamp I want to show you exactly how you can address these mistakes, and provide a real recipe for success that cuts through all of the industry noise.

I want to show you how to be a writer that confidently performs SEO without letting it take over your life, career or storytelling.

But before I do, let me address the elephant in the room...

Who Am I And What Do I Know About SEO?

Hey there, I’m James Johnson:

I’m an ex-broke shoe salesman, turned full-time freelance writer, and the founder of the Freelance Writers School.

I founded this school to help writers, like you, develop the skills and abilities you need to make more money.

If you've ever dreamed of becoming a well paid writer and making money through your words, this school is here for you.

But how does that qualify me to teach you about SEO?

Allow me to explain...

At the start of my career I found myself in the exact same position you’re in right now.

I wanted to make more money as a writer, but not knowing SEO was holding me back. And the future didn’t look hopeful:

• I’m not great with computers or technology
• I’m easily overwhelmed (and bored) by technical jargon
• I had no idea what SEO was or what it does

Every time someone tried to explain “title tags”, “keywords”, “link building” or “meta descriptions”, I’d either become incredible frustrated or my eyes would glaze over.

Do you know the feeling?

I’d heard that writers needed to learn SEO to get ahead. But being the stubborn Englishman I am, I figured it didn’t apply to me.

Boy, was I wrong.

Every lead. Every job post. Every referral client. Each of them wanted the same thing - SEO knowledge.

So, every time I saw brief like this:

It felt like a punch in the gut. Why?

Because I knew it was another client I wasn’t going to land. Another opportunity that would pass me by and land right in the hands of another writer.

It didn’t take me long to see my entire career hinged on learning SEO.

If I couldn’t offer this as a service I was leaving a lot of money on the table. It wouldn’t be long until I found myself back in the shoe-shop selling two-dollar insoles for fifty-cent commission.

But how was I going to learn about SEO?

I felt I’d already tried everything.

And, The thought of reading through all of those boring articles made me want to cry.

So I decided to do something radical…

I opened an excel spreadsheet. Grabbed a cup of coffee. Then spent the next few hours gathering the contact details of the world’s top SEO bloggers.

Then I pitched to work for them.

I figured if I could get close to them I’d be able to learn, first hand, what all of this SEO stuff was about.

It was a bold move and I got rejected a lot. After all, I was pitching them on my incompetence in their chosen profession.

But, eventually, one person did reply and offered to take me under his wing. (You’ll find out who later on in this page.)

He showed me, step-by-step, how to optimise articles for him and my other clients.

He stripped away the 80% of unhelpful nonsense things most writers focus on and showed me the 20% that got real results.

The technical jargon and useless information was gone. And it was replaced with one simple, actionable system I could repeat in 45 minutes or less.

The results?

Within one month of this I had my first article that ranked in the #1 spot in Google:

And this wasn’t just a one off.

I started to do this regularly.

In fact I did it so often that one of my clients, Stuart Walker, called me his “secret weapon” and “the man who secretly grew Nichehacks to over 1 million visitors”:

I’d gone from zero SEO knowledge to a top-ranking writer in a short space of time. And my business exploded because of it.

Come to think of it…

Without SEO there’s absolutely no way I’d have survived as a freelance writer.

I’d either be stuck charging ten cents a word scraping just enough together to buy rice and beans. Or I’d be back in a dead-end job wondering what could of been.

Instead I’ve used my skills as an SEO-savvy freelance writer to build a business that’s allowed me to:

• Travel to 35 countries on six continents
• Hike the Camino de Santiago across Spain
• Earn up to $1,250 per article
• Speak at the University of Manchester
• Work between 20 and 30 hours a week from my home office
• Emigrate to Germany to be with my long-term girlfriend

Basically, learning SEO has transformed my life and business.

The skills have allowed me to reach more clients, charge more money and provide a service that receives constant referrals from delighted clients.

And I want you to be able to do the same.

Which brings me squarely to this SEO Writing Bootcamp course...

Introducing The SEO Writing Bootcamp: The only easy-to-grasp course where you learn key SEO skills clients pay 5-figure fees for, and how to confidently offer them as a profitable service

The SEO Writing Bootcamp gives you tried-and-tested actionable information you can instantly apply to your articles and business to increase your income and see visible results.

In this course you’ll:

• Learn how to understand and apply the basics of SEO, without having to wrestle with overwhelming jargon and industry terms
• Overcome the THREE major barriers to SEO success that most freelancers face
• Gain the confidence to offer SEO as a service and use it to make more money
• Discover the foolproof seven-figure SEO recipe you can use to optimise each of your articles, and ensure you squeeze every last drop of SEO juice out of them
• Uncover my personal method to seamlessly add keywords to your content that your reader will never notice, and use them to add extra value to your articles

I’ve called this course an “SEO Writing Bootcamp” for one simple reason:

It’s a short and intensive dive into the essentials of SEO.

The course content runs for 3.5 hours and, by the end of it, you’ll have everything you need to be an SEO-savvy freelance writer.

It’s short and sweet because there’s no fluff. No useless information. No long-winded lectures on technical topics you’re never going to need. No “padding” that other courses add to make it feel like you’re getting more for your money.

Just the good stuff that will actually help you grow your business.

The course is split into two modules:

Module #1: The Seven-Figure SEO’s Guide To On Page Optimisation ($397 Value)

In this first module you’ll get exclusive access to an SEO strategy that has resulted in tens of millions of website visits and over $1,000,000 in revenue.

It’s hosted by the seven-figure, award-winning, SEO blogger and consultant who taught me everything I know, Matthew Woodward:

His blog, MatthewWoodward.co.uk has been the go-to resource for millions of writers and marketers over the last five years.

He’s able to consistently generate 41,000+ monthly visitors from Google alone, thanks to the strategy he’s going to teach you in this module:

It’s also been key to him generating a monthly income of $25,000+ through sales of his own and affiliate products featured on his site.

Now, if you wanted to get this training from Matt himself you’d be looking to pay $350+ an hour, and have to join a long waiting list to receive it. (Six months, easy.)

But he agreed to share this training with me, and give you instant access, thanks to our long-standing professional relationship.

In the 110 minute module Matt will share with you:

• How to write traffic-generating keyword headlines that Google loves to rank
• His number one most effective SEO strategy you can use on any site for HUGE gains in traffic
• The simplest formula for creating meta descriptions you’ll ever learn
• How to turn forgotten images into SEO traffic magnets
• The simplest hack you can use, right away, to improve the SEO ranking of any website

(Best of all, it’s done in a lilting British accent you can’t help but pay attention to!)

This audio training is downloadable and can be listened to anywhere, anytime, on any music playing device. So no matter where you are, you can learn how to improve your SEO skills.

Also...

I should mention that Matt is one of my freelance clients and I've helped him to build the site you just read about over the last four years!

The skills I learned there bring us straight to module #2...

Module #2: An “Over-The-Shoulder Guide” To Optimising Your Articles ($197 Value)

In this module you’ll watch over my shoulder as I optimise an article, in real-time, for one of my highest paying SEO clients.

This isn’t some “mock” article that I’ve set up for the training. This is the real deal.

No pressure, right?

Each video vividly and breaks down the exact steps laid out by Matthew Woodward in the audio training module.

You’ll be able to see everything he mentioned unfold before your very eyes, in an easy to replicate way you can use straight away:

I recorded each video in small, bite-sized chunks, so you can apply the actions as you go.

You’ll never find yourself watching a module for longer than 15 minutes, and you’ll always have something actionable to work on.

You can learn at your own pace, or blast through the videos at high-speed and start implementing them right away.

You have lifetime access to these videos and you can watch them on any device, from anywhere with WiFi.

Use This Certificate To Charge More Money (My “Better Than Free” Guarantee)

My job is to help you make more money.

To stand out from the crowd and become a well paid writer. Which is why I’ve added this “better than free” guarantee.

I believe the content of this course will help you earn back the cost and much, much more.

That means you won’t only break even on what you purchase, you’ll increase your income and grow your writing business so much that you won’t even notice you spent any money on a course.

To help ensure this I’m going to give you something when you finish the training. I’m going to give you a certificate of qualification:

This certificate can be embedded into your portfolio, or attached to your client emails, to prove you’re qualified in on-page SEO.

This will allow you to separate yourself from competition and offer certainty and security to your clients (which dramatically INCREASES the chance they'll buy from you).

If they’re still not satisfied you can help them with their SEO skills, you can give them my email address and I’ll vouch for you personally.

It doesn’t get much fairer than that, right?

Here's what some of the SEO Writing Bootcamp's graduates have had to say about the course: